The UK’s leading 2-for-1 green fee voucher continues to go from strength-to-strength after increasing the quality and quantity of venues involved
GreenFree, the home of 2-for-1 golf and the country’s leading green fee voucher scheme, is celebrating a decade at the top, as the money-saving initiative continues to prove popular amongst golfers and participating golf clubs. GreenFree welcomed almost 300 courses within 12 months of hitting the market in March 2002, highlighting the immediate demand for the product amongst golfers in the UK in search of affordable golf at high quality venues. The calibre of some of the clubs involved from that early stage included The Belfry and Turnberry, however its growth is best underlined by the 1,000 plus courses signed up as partners ten years later, including Tour venues The Grove, The Forest of Arden, as well as Gullane and St Mellion International.
“We’re thrilled that GreenFree continues to grow and that is due to the unwavering support of golfers and golf clubs in the UK,” commented Dave Lynchehaun, GreenFree Brand Manager. “We’ve had a fantastic experience with the product so far and its success proves that golfers and golf clubs realise the value and wide-reaching benefits it brings to the game of golf. We have an unrivalled network of courses where golfers can redeem their vouchers and that has led to strong and long-lasting relationships with some of the country’s leading golfing institutions. We’re looking forward to the next ten years and watching the product evolve.”
Many of the 1,045 golf clubs involved in GreenFree have witnessed increases in footfall at their venues and hailed the scheme as the ideal supplement to their regular green fee incomes. Others have noted the benefits of GreenFree’s extensive marketing campaign. Consumers meanwhile have expressed the increased flexibility of GreenFree as the reason for its popularity, as opposed to online booking services that tie golfers to a specific tee-time. Combined with the attractive green fee and quality of the venues, GreenFree is positively contributing to participation in the sport.
By September 2003 GreenFree was available on the high-street in stores such as WHSmith and Argos. The increased visibility of the product contributed to its on-going development and by May 2005 over 650 courses were partners. By 2009 that number had grown to nearly 1,000, with the likes of Ryder Cup venue Celtic Manor and Fairmont St Andrews now members. By the end of the year, GreenFree had introduced its Great Golf Survey, resulting in over 8,000 respondents who answered questions on a host of criteria including equipment and playing habits. The survey has evolved into one of the golf industry’s most extensive and is conducted annually with over 16,000 respondents. By 2010 it had been launched in Tesco, Costco and Sports Direct.
Last year the prestigious Roxburghe Golf Club in Scotland, a European Tour Qualifying venue, became part of history as GreenFree’s 1,000th golf course and as the brand enters its second decade, the support from consumers and partner golf clubs remains paramount to the product. Iain Burns, Director Golf, Marriott Forest of Arden Hotel & Country Club, noted “Our association with GreenFree has enabled us to develop an important additional green fee revenue stream.” Research has shown that on average users spend £21.50 on a green fee, as well as £11.50 in the pro shop and £10.50 in the clubhouse, equating to an average spend of £43.50 per visit. Consumers continue to benefit from GreenFree’s attractive rates and 84% of respondents in a Golf Monthly magazine’s poll last year offered their support by responding ‘Yes’ when asked ‘Do you use 2-for-one vouchers£” With GreenFree’s latest directory preparing to launch, including information on the golf courses currently involved in the scheme, golfers are encouraged to take advantage of great savings up and down the country.